MQube builds technology for complex mortgage underwriting decisions. For lenders to see its value, the marketing has to do more than describe the technology: it has to explain what changes for their business. That is the job MQube is using brett to help deliver.
“Our edge is our ability to compete with much larger businesses while staying focused and agile. brett gives us a way to build more marketing capacity around the people and expertise we already have.”
MQube uses brett, an AI marketing teammate, to put agentic marketing to work across its campaigns. brett brings opportunities to the team and helps carry them through to delivery. It researches, proposes angles, develops plans and drafts content, with MQube’s people setting the strategy and direction and shaping the final message.
The work starts with the lenders MQube wants to reach. brett identifies content opportunities around their priorities, the questions they are asking and developments in their market. It brings forward topics and perspectives that connect those needs with MQube’s expertise, giving the team a starting point for content with a clear audience and purpose.
That audience view sits alongside a better understanding of the competition. brett brings together research on what competitors are saying, how they position their products and the themes they focus on. MQube can see where messages overlap and where it has something different to contribute. Those insights inform which stories to pursue and how to tell them.
“Communicating complex technology requires a real understanding of the market and the people you're speaking to. With brett, we can bring that expertise into more of our work, move from ideas to execution faster and build a stronger, more consistent presence.”
Jennifer Harrison, Content Lead, MQube
Moving from a promising angle to a campaign takes input from across the business. brett brings the brief, content, feedback and next steps into one shared workspace, helping coordinate marketing, product, compliance and leadership. Stakeholders can see what needs their attention and contribute in context, while the work keeps moving with its decisions and feedback attached.
The same coordination extends to events and brand activations. brett helps develop the plan, organise the content and keep track of the activity around each occasion, from preparation through to follow-up. The team can connect an event to the wider marketing programme, with a clear view of what needs to happen, who is involved and how to build on the conversations it creates.
Across these activities, brett works with MQube’s organisational context, including its internal and external policies. The team can develop a new idea, involve the right people and review the work in the same place, keeping the business’s knowledge close to the decisions that shape its marketing.
There are now five agents running at MQube, with six hours saved per deliverable. That time gives the team more room to sharpen its point of view, build relationships and act on the opportunities brett brings forward. Research feeds the brief, the brief guides delivery and each piece of work contributes to a more deliberate presence in the market.
brett working at MQube
- Industry
- Financial technology
- Location
- United Kingdom
- Company size
- Enterprise
- Website
- mqube.com
- Teams using brett
- Marketing, product, compliance and leadership
- Internal policies
- 2
- External policies
- 2
- Market
- United Kingdom
