brett vs Haast
An agentic teammate for marketing and compliance teams, with your organisation’s knowledge, standards and oversight built in.
Give brett work to move forward: prepare content, review a claim, bring in a colleague or organise the next approval. Built for marketing and compliance teams, it combines live monitoring with competitor and regulatory horizon scanning. It uses your organisation’s knowledge, remembers decisions and works in any market and jurisdiction, with autonomy set by your team.
Haast uses agentic AI to automate compliance workflows, monitor live content and track regulatory change. brett brings monitoring and horizon scanning into the work both marketing and compliance teams can delegate, from drafting and reviewing materials to coordinating the next action.
How brett and Haast compare
| What you need | brett | Haast |
|---|---|---|
| Delegate work across teams | Give brett drafting, review and coordination tasks across marketing and compliance, with organisational context built in.[1] | Uses task-specific AI agents for content review, live monitoring and regulatory horizon scanning.[2] |
| Set standards and oversight | Your compliance team sets the policies brett applies, the decisions it can make and the oversight required.[1] | Tunes risk tolerance for individual agents and builds review rules around internal policies.[3] |
| Review against your standards | Review content against policies, products, regulation and approved evidence, and monitor it after publication.[1] | Review content against configured policies and risk appetite.[2] |
| Coordinate people and work | Bring collaborators into the work, connect deliverables and owners, and ask for approval when needed.[1] | Automate compliance intake, decisions and audit trails.[2] |
| Use knowledge and context | Remember team decisions and feedback so new tasks build on previous work.[1] | Uses policies and precedents, and learns from review feedback to tune risk appetite.[2] |
| Work in familiar tools | Create, manage and review through Slack, Microsoft Teams and email.[1] | Integrate with Figma, Office 365, Workfront and Google Docs.[2] |
| Act on insights | Combine live monitoring with competitor and regulatory horizon scanning, then ask brett to prepare the next action.[1] | Surfaces compliance exposure and helps teams remediate risks.[2] |
Competitor information checked on . View sources.
Delegate work to an agentic marketing teammate
brett helps carry out marketing work. Give it a campaign task and it can help develop the brief, prepare content and bring the people involved into the process. Regulations, policies and product knowledge inform the work from the start.
As the campaign progresses, brett connects deliverables with owners and approvals, then helps turn performance insights into recommendations and the next test. You can delegate related tasks while keeping the campaign’s context and decisions connected.
A teammate that remembers and looks ahead
brett keeps team decisions, feedback and work connected, so you can build on the context your organisation has already established. It can also suggest work to prepare, such as a response to an upcoming market release, and help bring colleagues into that work.
Each new task can build on earlier feedback and decisions. Your team can delegate work with its standards already in place and a shared understanding of what has been agreed.
You decide how much autonomy to give brett
Compliance sets the policies brett applies, the decisions it can make and the oversight your team requires. brett asks for approval when needed, keeping people involved as work moves forward.
Haast uses task-specific agents, with risk tolerance tuned to your standards and feedback informing future reviews. Choose brett for a teammate you can delegate planning, creation, review and coordination to, with autonomy governed by your team.
Monitoring and regulatory change
Haast provides continuous monitoring of published content, including partner channels, alongside regulatory horizon scanning. Together with pre-publication review, these capabilities help teams identify compliance exposure throughout the content lifecycle.
brett combines live monitoring with competitor and regulatory horizon scanning for marketing and compliance teams. Ask it to prepare a response, revise material or coordinate a review, using the same organisational context and the oversight your team requires.
Questions about choosing brett
Is brett for marketing or compliance teams?
Both. Marketing teams can delegate planning, drafting and coordination, while compliance teams set standards and oversight, review materials and track regulatory developments. brett brings their work together with live monitoring and competitor and regulatory horizon scanning.
What makes brett an agentic teammate?
You can give brett work to carry forward. It brings organisational context to planning and creation, helps coordinate people and approvals, remembers decisions and can suggest next steps. Your team sets its level of autonomy and oversight.
Does brett combine live monitoring and horizon scanning?
Yes. brett combines live monitoring with competitor and regulatory horizon scanning. Marketing and compliance teams can use those insights to identify work, prepare responses and coordinate follow-up, with your organisation’s policies and approvals built in.
Who makes the final approval decision?
Your organisation decides which decisions brett can make and where human approval is required. Your team remains responsible for validating outputs and final decisions, with brett bringing people into the process when needed.
Can brett work in any market or jurisdiction?
Yes. brett works in any market and jurisdiction. It brings the relevant regulatory requirements and your organisation’s policies into the work you delegate, with autonomy and oversight set by your team.
How does onboarding work?
Get started with self-serve onboarding, with UK-based brett colleagues on hand to help in your company’s Slack channels, by email or in the brett app.
How can I see whether brett fits our workflow?
Bring a campaign or workflow to a demonstration. We’ll show how brett can help with the tasks your team wants to delegate and talk through your policies, approval requirements, integrations, setup and pricing.
Sources
Competitor descriptions are based on their published product information. The table highlights product areas rather than an exhaustive feature list.
Product details can change. Confirm the capabilities and commercial terms that matter to your team during your evaluation.