Marketing compliance · regulated industries

Plan, create, review, coordinate and push your work forward with brett. An intelligent teammate that understands your organisation, brings regulatory rigour to every stage and turns performance insights into action, all in one familiar workspace.

Built for regulated marketers in

  • Banking and lending
  • Wealth management
  • Asset management
  • Insurance
  • Fintech and payments
  • Pharma and life sciences
  • Healthcare
  • Medical devices
  • Food and drink
  • Cosmetics and personal care
  • Gambling and betting
  • Crypto and digital assets
Portrait of a woman in profile

Write a brief for our fixed-rate launch. Example result: a draft brief and three proposed deliverables. A clear starting point for your launch.

Use the stage tabs to choose a command. Press Space while this panel is focused to pause or resume the animation.

Meet brett.

brett

The next UK House Price Index release is coming up. Shall I prepare a reaction for your review?

Yes, prepare a draft, then loop in Julia from the PR team.

I’ve prepared a draft brief and added Julia from PR as a collaborator. We can add the figures after publication.

Ready for you and Julia to review.

brett suggests preparing a reaction for the next House Price Index release. The user asks brett to prepare a draft and loop in Julia from PR. The example reply confirms Julia is added to the draft brief as a collaborator.

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brett working alongside a team in Slack

Works where you work

Create, manage and review content in the tools your teams already use, including Slack, Microsoft Teams and email, without adding another handoff.

brett brand and compliance rules interface

Understands your rules

brett grounds every piece of work, recommendation, and decision in the regulations, policies, and brand standards that govern your work.

brett approval workflow configuration interface

Keeps work moving

brett doesn't sit on a decision. It asks for approval the moment it's needed, the same way a trusted teammate would.

A remembered team decision and feedback from a previous campaign

Remembers every decision

brett keeps your team’s decisions, feedback and work connected, so every new piece of work builds on what your organisation already knows.

Get straight to work.

Find what you need, bring in your team and get help from brett in a familiar workspace, with regulations built in.

Your standards. Your level of autonomy.

Compliance sets how brett works: the policies it applies, the decisions it can make and the oversight your team wants. Give marketing the freedom to move, with your standards built into the work.

brett’s marketing workspace highlights a mortgage campaign and explains a missing APRC disclosure in an inline compliance finding.

How it works

Purpose built for better marketing.

  1. 01

    Move faster, without adding risk

    Structured workflows and built-in controls shorten regulated content cycles without compromising compliance.

  2. 02

    Apply every rule at the point of work

    Ground every recommendation and decision in the regulations, policies and brand standards that govern the work.

  3. 03

    Catch issues before compliance does

    Check every draft for unsupported claims, missing disclosures and inconsistencies before it reaches reviewers or audiences.

  4. 04

    One workspace for every market

    Manage content across jurisdictions in one place, with the relevant local requirements built into each workflow.

  5. 05

    Know who signed off and when

    Keep a complete, timestamped record of every marketing and compliance approval, with no ambiguity over who authorised what.

  6. 06

    Turn every review into a clearer picture

    See review volumes, recurring risks and approval performance in reporting that makes the next decision easier.

For every regulated market

Financial services professionals reviewing documents

Financial services

Clearer communications across investments, lending, and consumer finance.

USA

  • SEC Marketing Rule 206(4)-1
  • FINRA Rule 2210
  • Investment Advisers Act recordkeeping rules

UK

  • FSMA 2000 s21 and Financial Promotion Order 2005
  • COBS 4 — investments and wealth management
  • PRIN 2A — Consumer Duty

EU

  • MiFID II, Article 24
  • Delegated Regulation (EU) 2017/565
  • PRIIPs Regulation where applicable
Banking and lending professionals discussing a property

Banking and lending

Consistent review for campaigns, product pages, and mandatory disclosures.

USA

  • Truth in Lending Act and Regulation Z
  • ECOA and Regulation B
  • CFPB UDAAP standards

UK

  • BCOBS 2 — retail banking and payments
  • CONC 3 — consumer credit and lending promotions
  • MCOB 3A — mortgages and home finance
  • Consumer Credit Act 1974
  • Payment Services Regulations 2017
  • FSMA 2000 s21 and Financial Promotion Order 2005
  • PRIN 2A — Consumer Duty

EU

  • Consumer Credit Directive (EU) 2023/2225
  • Mortgage Credit Directive 2014/17/EU
  • PSD2 communications requirements
Insurance professionals in consultation

Insurance

Product language and disclosures checked across every customer touchpoint.

USA

  • Applicable state DOI advertising rules
  • NAIC advertising model regulations
  • State unfair-trade-practice requirements

UK

  • FCA ICOBS 2 and ICOBS 4
  • FCA PRIN 2A Consumer Duty
  • CAP and BCAP advertising codes

EU

  • Insurance Distribution Directive, Article 17
  • PRIIPs rules for insurance-based investments
  • Applicable national implementation
Healthcare professionals speaking with a patient

Healthcare

Patient-facing content that stays accurate, clear, and appropriately evidenced.

USA

  • HIPAA Privacy Rule
  • FTC Act, Section 5
  • HHS rules at 45 CFR Parts 160 and 164

UK

  • UK GDPR and Data Protection Act 2018
  • PECR 2003
  • CAP Code Section 12

EU

  • General Data Protection Regulation
  • ePrivacy Directive
  • Unfair Commercial Practices Directive
Life sciences professionals working in a laboratory

Pharma and life sciences

Claims, fair balance, and prescribing information reviewed before submission.

USA

  • FDA 21 CFR 202.1
  • Federal Food, Drug, and Cosmetic Act
  • OPDP prescription-drug promotion guidance

UK

  • Human Medicines Regulations 2012
  • MHRA Blue Guide
  • CAP Code Section 12 and ABPI Code

EU

  • Directive 2001/83/EC, Titles VIII and VIIIa
  • EFPIA Code
  • Applicable national medicines-advertising rules
Sustainability professional overlooking wind and solar energy infrastructure

Sustainability

Environmental claims and sustainability disclosures checked against the evidence behind them.

USA

  • FTC Act, Section 5
  • FTC Green Guides, 16 CFR Part 260
  • Environmental-claim substantiation requirements

UK

  • CMA Green Claims Code
  • CAP Code Section 11 — environmental claims
  • FCA anti-greenwashing rule and SDR, where applicable

EU

  • EU Taxonomy Regulation (EU) 2020/852
  • CSRD and European Sustainability Reporting Standards, where applicable
  • Unfair Commercial Practices Directive 2005/29/EC
Consumer-goods professional reviewing food, beverage and personal-care packaging

Consumer goods

Claims, labels and packaging reviewed across food, supplements, personal care and household products.

USA

  • Federal Food, Drug, and Cosmetic Act and 21 CFR Part 101
  • DSHEA and 21 CFR 101.93 for dietary supplements
  • FTC Act, Section 5 and FTC Green Guides
  • Fair Packaging and Labeling Act

UK

  • Food Information Regulations 2014
  • Nutrition and Health Claims Regulation (EC) 1924/2006, as retained
  • Applicable national Food Supplements Regulations
  • CAP Code Sections 3, 11, 12 and 15

EU

  • Food Information to Consumers Regulation (EU) 1169/2011
  • Nutrition and Health Claims Regulation (EC) 1924/2006
  • Food Supplements Directive 2002/46/EC
  • Cosmetics Regulation (EC) 1223/2009 and Unfair Commercial Practices Directive

Push your expert work forward.

See brett work for your team